Paid Placement (PPC).

A paid placement, sponsored link or pay per click is by far the quickest way of getting your website into the search engines. Indeed it is possible to get yourself listed in the sponsored links in very short period of time (15 minutes) and the search engine providers will love you as will their bank managers.

However, as any good Project Manager will tell you “fail to plan, plan to fail”. It is imperative that you take the time to consider the keywords that your potential customer will be searching for. These may not be the words that you would use to describe your products. The keywords are more likely to be problem word and not solution words.

By working with an Internet marketing professional they will be able to take your “seed” words and come back to you with alternatives. Armed with these keywords you are now in a good position to generate the Adwords campaigns.

Working with this new keyword list you can start to generate the ad variations. The search engines provide you with the ability to “race” different variations of your ad. This enables you to test what your potential customers prefer.

As with alll things you can DIY but it's always better to employ an expert. However if you would like to do it yourself but don't want to encounter some of the pitfalls then consider our 1-2-1 Google Adwords Course.

Testing – check that your ads are appearing, but remember not to click on them!

Contact us or request your copy of the Experts' Guide to Internet Marketing