Google Adwords Course.

Without a doubt Google Adwords is a powerful tool, and when you get it right the Return On Investment can be very high. However get it wrong and you can “max out your credit card” in the blink of an eye.

We offer a One to One Course, we run a course just for your company. The benefits of this are

• Focused on your business.
• Set to meet your objectives.
• Is specific and not general.
• Develops a solution for you.
• We work at your pace covering the parts that you find tricky or particularly interesting.

The course is divided into 2 sessions.

The first is a ½ day (4 hours).
This will cover the generation of Google Campaigns for your organisation.

• Defining objectives.
• Keyword selection / keyword research.
• Landing pages.
• Negative keywords.
• Ad text.
• Ad variation (A / B Testing).
• Geographic limitations and how to cope with them.
• Budget control.
• Measuring success – Integration with Google Analytics and other analytics tools.
• Advertising in the Google and the Content network. Understanding whether to use the Content network.

The second is a 2 hour workshop, approximately 1 month later to review the campaign.

Exploring the following.

• Did you meet your objectives?
• Improving focus on key performing words.
• Reviewing conversion success.