Email marketing.

Before you embark on using Email marketing take a close look at your own Inbox.

1. How many Emails do you delete immediately, or are marked as SPAM?
2. How many Emails are a few weeks old and just clog up the Inbox?
3. Who are the Emails from that you might open?
4. Which Emails do you print and file for a rainy day?
5. Which Emails do you read and mark for future attention?
6. Which Emails do you read and act upon immediately?

Are your answers?

1. From people I do not know or subjects I don’t care about.
2. Something I signed up for but can’t remember why? I’ll read it in that spare moment!
3. Something that is of interest but not right now.
4. I know that project is coming up.
5. That will be important to me next week when I address that issue.
6. Are from someone I know, have and title and subject that is important to me right now!

So now consider your approach.

1. Are you going to buy a list of “demographically” targeted leads? Or
2. Are you going to build a list of “subscribers” who have said they want your product, service or information?
3. Are you going to send relevant, targeted content Emails to people who are going to read them and take the action that meets their and your goals?

Now hopefully you have realised that 2 and 3 will give you the best return on investment.

So now you have the choice.

Do you opt for?

1. DIY – you write the content, design the Email and send it?
2. Pay someone to do it?

Contact us for advice and alternative solutions or request your copy of the Experts' Guide to Internet Marketing