Conventional Marketing versus Internet Marketing.

Conventional Marketing

Conventional or traditional marketing, is generally termed a “push” process, That is you are pushing your marketing material, at your target market, TV, radio, brochures, exhibitions, hospitality, direct mail, cold calling, blanket e-mails etc., In theory you “broadcast” enough and eventually one or more will bite and be ready to engage with you.

Internet Marketing

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Internet Marketing is subtly different and is generally termed a “pull” process. This means that the person searching for your product or service is in a ready to buy, or at least researching for a future purchase. They are looking to gather information, make a decision and “buy”.

Now unless you are a well known “brand” the chances that someone will enter your URL (www) address is quite slim. They will normally be searching for you using a search engine (Google, Yahoo, MSN etc.,)

So you therefore actually have to market to the search engines that then refer the searcher to you. Now the search engines you multi-faceted rules, known as algorithms, to measure your worthiness for being recommended. These algorithms are closely guarded secrets, think recipe for Coca-cola, except they change them periodically.

They change them for one main reason - their reputation, and therefore your willingness to use them again and recommend them, is down to them providing better and more relevant results in the searches.

It is our role to keep abreast of the nuances of the rules and work with you to maintain the ranking and positioning on the search engine results pages (SERPS) we strive to achieve. There are two main functions we use to achieve this search engine optimisation and PPC.

Once the search engines have bought the visitor to you then you move into the next phase the conversion or conversational mode. After all if someone walked into your business would you just hand them a brochure? So when they “walk” into your website don’t hand them a brochure, have the conversation with them. This is the difference between “brochureware” and conversion orientated websites.

Want to know more Contact us or request your copy of the Experts' Guide to Internet Marketing