Internet Marketing

What Internet Marketing delivers.

• Increased volumes of targeted website visitors
• Increased sales leads
• Increased conversion rates
• Increased acquisition of new clients/sales
• Improved retention of existing clients
• Increased ROI for Marketing Spend

Growing Your Business.

Attend any marketing seminar, or read a marketing book and they will guide you through some simple principles.

Leads x Conversion Rate = Customers.

So do the mathematics for yourself (and we may not be talking about your website here).

How many leads do you get per month	____
What is your conversion rate	____
Multiplied together	____ customers.

Now increase leads or conversion rate by an achievable percentage and redo the sums. (5%, 10% your choice).

Customers x Product x Price = Turnover.

So now do the next set of mathematics.

Customers	____
Average number of products bought	____
Average price per item	____
Multiplied together	____ turnover.

Do this with both sets of figures (remember the increase)

Now remember they will also tell you – it’s easier to sell to an existing client than a new one.

So could you increase the number of products you sell to them (if you only sell one product maybe increase the frequency?)

Maybe increase the price?

Then they give you the final part of the jigsaw

Turnover – Cost = Profit

And remember Turnover is Vanity, Profit is Sanity.

So, "thanks for the recap" you may say, “but what can WSI do for me?.”

Well.
Increase the number of leads through Search Engine Optimisation and Pay Per Click - In English not Jargon “drive more targeted visitors to your website”

Increase the conversion rate – have a goal focussed conversion orientated website that has the objective of meeting the visitors needs and achieving your requirements.

Now just to put a spanner in the works, if you do not sell online but your website is used to generate leads for a sales team, then change the words above and add another step.

Visitors x website conversion rate = sales leads
Sales leads x sales person conversion rate = customers

What about selling more to existing customers?

OK then let’s consider sending targeted relevant Emails to willing recipients suggesting other product or services, or just reminding them that their supply of your wonderful product is about to run low that's Email marketing. After all how many of us fill up with petrol when the warning light comes on?

Increase prices – sorry but that’s probably down to you, but remember approximately 18% of people buy the lowest price, 2% buy the highest price leaving 80% buying on value for money.

Cost – well yes we can help you there, no, it’s not free, we’re probably not the cheapest, and there are some expensive solutions out there, but value for money that’s us. Also how are your traditional forms of marketing working “don’t know” well the Internet gives you the ability to measure it all and that’s web analytics.

Want to know more Contact us or request your copy of the Experts' Guide to Internet Marketing